A local law firm came to Glantz Design wanting to promote their services to residents who were in need of legal representation, specifically people facing DUI charges. They hoped to increase awareness of their services and of the necessity of legal representation in DUI cases. In efforts to create something more memorable than your average legal services advertisement, we created a concept called DUI Sucks. The campaign is anchored on the fact that lots of things suck, but not quite as much as a DUI. To support the concept, we created a set of coasters with relatable copy on the front, and a blank space to be filled out of the back.
The coasters lead the user to a microsite, where there was contact information for the user to move forward with the legal processes involved with disputing a DUI charge. The microsite utilized the same aesthetic and engaging copy as the coasters to round out the campaign.